Blog
Leadership, reputation, and the lessons that stuck.
Go, Go: What a Traffic Light Taught Me About Change at Byrider
Around 2013 Byrider replaced its famous jingle-led ads with a traffic light character who said go, go. What the rollout taught me about change management.
What Byrider Taught Me: Jim DeVoe, the Franchise Classroom, and Three Changes Owners Doubted
A short history of J.D. Byrider and founder Jim DeVoe Sr., and what I learned from 2009 to 2018 teaching franchisees, running P&L reviews, and rolling out GoJDB.com, Podium, and ARE 2.0.
Nine Years Without Rody
Nine years ago today we buried him. I wrote about Rudy “Rody” Lee a year after the call, the call I still remember exactly where I was standing for. I wasn’t sure I’d write about him again.
What Three Days at Stanford Taught Me About Leadership, Branding, and the Coach Who Changed Silicon Valley
Reflections from the 2025 William V. Campbell Trophy Leadership Summit.
Your Customers Are Already Talking. The Question Is Whether You’re Listening.
Review management, Net Promoter Scores, and why many small businesses are still waiting for permission to care about feedback.
Chicken Soup for the Leadership Soul: What My First Campbell Trophy Summit Taught Me About Who I Want to Be
A personal reflection on the 2023 William V. Campbell Trophy Leadership Summit at Stanford University.
What Is Online Reputation Management?
Online Reputation Management (ORM) is the practice of monitoring, influencing, and controlling your brand's reputation online.